Browsing: Branding

With tariffs on imported goods and services, brands must realize their inherent customer-perceived brand value. Conversations reported in the business…

0 0 AeroPress has unveiled the AeroPress Clear XL, the brand’s latest evolution of its popular AeroPress Clear, now with…

0 0 Brazil’s largest telco, Vivo, has teamed up with Africa Creative on a new campaign tackling today’s most urgent…

We could all use a dose of neighborhood about now. The New York Times recently lamented the loss of neighborhood…

AI has triggered both enthusiasm and anxiety in product circles. AI promises to transform workflows, slash costs, and create dazzling…

Product parity exists in (too) many categories because technology advances have enabled the ability to replicate precise competitor formulations quickly.…

0 0 Beginning in January 2025, BMW launched the all-new BMW 5 Series in China, marking its first model equipped…

Authenticity. It’s a word we continue to hear and see everywhere. And yet, so often, it rings hollow. Over the…

0 0 The 2024-2025 World Branding Awards celebrated another year of outstanding achievements in branding. Held for the first time at…

A brand is a promise of a relevant, differentiated trustworthy experience. Defining a brand means knowing the functional, emotional and…