“We’ve been talking about the application of AI and marketing [for] some time, but the models are becoming much more powerful, the tools are much more powerful,” Read told ADWEEK last week.
Ahmed told The Times he didn’t believe AI alone was a strategy. “WPP went from being the No. 1 company in the sector to now they’re in the second division… and the under-performance is clearly accelerating,” he said.
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