Browsing: Agencies

The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different.…

British advertising titan WPP is rolling out a self-serve version of WPP Open, its AI-powered marketing platform. Unveiled Thursday, WPP Open…

The One Club for Creativity is introducing its biggest change to The One Show in decades: a new competition dedicated…

Municipal elections are not usually the fun ones, but Zohran Mandani’s team has livened up this year’s New York City…

The FTC has approved a revised final consent order tied to Omnicom’s $13.5 billion acquisition of Interpublic Group (IPG), explicitly…

This post was developed in connection with a panel hosted by ADWEEK.Panel participants: TJ Adeshola, Media Executive  Natalie Fortier, VP,…

The advertising world can be inscrutable. Do you ever see a splashy new campaign and think: “How did anyone come up…

A lawsuit filed in federal court Thursday accuses Horizon Media, the largest privately owned media agency in the world, of…

One week on the job and CEO Cindy Rose is already making big moves at WPP.On Friday (Sept. 5), the…

More changes are afoot at WPP, as chief operating officer and board member Andrew Scott announced on Friday (Aug. 29)…