Rideshare giant Uber has retained Omnicom Media as its global agency of record in most major markets, according to a press release.
Omnicom Media confirmed it will continue to oversee media planning and buying for Uber across North America, Europe, the Middle East, Africa, and Latin America, with PHD as the core agency supporting the business.
The renewed agreement also expands the holding company’s remit in Brazil and adds Uber’s sports marketing business to Omnicom Media’s scope.
The pitch took place throughout the second quarter of 2026, and both Omnicom and WPP participated.
WPP confirmed it will continue to manage Uber’s media business across Asia-Pacific, where it spends roughly $136 million on ads annually, per COMvergence data.
