Browsing: Agencies

After recent controversy surrounding The Trade Desk, competitors are jumping at the chance to capture dollars from the platform’s potential…

Bob Schmetterer, the former chairman and chief executive officer of Euro RSCG and a founding partner of Messner Vetere Berger…

The London creative scene could do with some new contenders: Uncommon and New Commercial Arts have both had an impact…

The demand for marketing content is higher than ever as consumer attention fragments and brands are able to reach people…

Ogilvy offshoot INGO is adding an Amsterdam hub to its existing operations in Stockholm, Hamburg and Zurich and has appointed…

The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different.…

British advertising titan WPP is rolling out a self-serve version of WPP Open, its AI-powered marketing platform. Unveiled Thursday, WPP Open…

The One Club for Creativity is introducing its biggest change to The One Show in decades: a new competition dedicated…

Municipal elections are not usually the fun ones, but Zohran Mandani’s team has livened up this year’s New York City…

The FTC has approved a revised final consent order tied to Omnicom’s $13.5 billion acquisition of Interpublic Group (IPG), explicitly…