Browsing: Agencies

No longer a dim idea on the horizon, artificial intelligence has become part of everyday life at advertising agencies across…

Havaianas has named Gut as its first global creative agency of record. The three-month review, run by consulting firm Scope,…

WPP has been named Creative Company of the Year at Cannes Lions for the second consecutive year. The annual award…

Last spring, Linda Boff could have written a ticket for any CMO job in the universe.With experience at NBC, Citigroup,…

It’s the end of an era for David Droga–and for the ad industry. This week, Droga announced that come September he…

What is worthy of a prize at Cannes Lions—the Oscars of the ad industry—always sparks debate in the weeks leading…

With the rise of AI and the consolidation of major holding companies, many longtime agency executives are stepping away from…

Former AKQA chief executive (CEO) Ajaz Ahmed, is launching a marketing agency six months after quitting the WPP-owned business.Ahmed told…

TBWA’s mantra is disruption. But is disruption selling when brands are looking to play it safe in turbulent times?Global CEO…

WPP has filed its annual report, weeks after it disappointed the market with weaker-than-expected earnings results for 2024.Beyond the numbers, the document…