Out-of-home media owner Outfront Media is expanding its senior sales leadership team with three new appointments as it reorganizes around commercial and enterprise customers.
Jim Norton joins as chief revenue officer (CRO) of enterprise sales; Mark Bonnani is promoted to CRO of commercial sales; and Brad Halperin joins as head of brand solutions, the company said Tuesday.
Norton brings more than 25 years of experience across software as a service, media, and advertising companies. He was most recently CRO at video hosting platform Brightcove, where he led global go-to-market strategy and assisted with its sale to private equity. Before that, he was the founding CRO at Flowcode and held senior leadership roles at Condé Nast, AOL/Verizon, Google, and Tribune Broadcasting.
Alperin, meanwhile, has more than two decades of brand strategy and creative leadership experience. He was previously head of integrated strategy at dentsu U.S., where worked with brands like Sonicare, Canon, and Subway. He also held senior positions at dentsu agency 360i, where he built campaigns across digital, social, experiential, and traditional channels.
Bonnani was promoted from regional vice president, where he helped Outfront evolve into a data-driven platform. He previously held leadership roles at Verizon and Hibu. In his new role, he will focus on driving demand from regional and local advertisers, including independent agencies.
“When I was on the agency side, I always appreciated when partners would try to understand our strategy, the story we were trying to tell, and the goals we were chasing, and would bring us specific thinking along those lines,” he told ADWEEK. “That’s exactly how our new brand solutions team will support the enterprise and commercial groups—in bringing more holistic solutions for brands and businesses.”
The new appointments come as Outfront reorganizes its sales team into two distinct functions: enterprise sales and commercial sales.
“With this experienced sales leadership team and new structure, we’re raising the bar on how we support clients, combining deeper strategic thinking, sharper creative solutions, and the kind of partnership that drives measurable impact,” said Nick Brien, Outfront’s interim chief executive officer, in a statement. “As we evolve, we’re leaning into what we do best: delivering bold, in-real-life campaigns that meet audiences where they live, move, and engage.”
