Browsing: WPP

Big reviews are still landing and WPP, aginst the odds, seems to be having a pretty good time of it.…

Embattled WPP Media has won its second big account: Henkel’s £630m European media hard on the heels on Reckitt’s European…

British advertising titan WPP is rolling out a self-serve version of WPP Open, its AI-powered marketing platform. Unveiled Thursday, WPP Open…

More changes are afoot at WPP, as chief operating officer and board member Andrew Scott announced on Friday (Aug. 29)…

Incoming WPP CEO Cindy Rose has a big job ahead when she steps into the role in September. As the Microsoft…

WPP has slashed its full-year guidance for 2025, citing weaker client spend and lower net new business in a shock…

WPP has been named Creative Company of the Year at Cannes Lions for the second consecutive year. The annual award…

Former AKQA chief executive (CEO) Ajaz Ahmed, is launching a marketing agency six months after quitting the WPP-owned business.Ahmed told…

Ajaz Ahmed, founding CEO of WPP-owned agency AKQA is setting up a rival, Studio One. Ahmed, who founded AKQA 30…

Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you’re bigger and…