Browsing: Brands

In uncertain times, a promise is not enough. Today, 73% of Americans are anxious about the results of the 2024  election,…

There’s a familiar kind of panic that happens when a new technology arrives—one that feels like it threatens something uniquely…

In 2000, political scientist Robert Putnam lamented the growing social isolation and loss of social capital in American society. In…

Let’s consider the importance of insights for brands. In a world of continuous advancements in AI with its ability for…

Creating, promising and delivering value is a marketing imperative. Every brand should aim to be the best value for its…

Poor Genrich Altshuller was an inventive genius, engineer, scientist, journalist, and author. Yet he was jailed in a Soviet gulag…

Recently, Bloomberg ran an article about Dr. Bronner’s. If you are unfamiliar, Br. Bronner’s Wikipedia page states: “Dr. Bronner’s Magic Soaps is…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

All too often, we find brands laser-focused on touting their “superior” specs — formulations, ingredients, sourcing, process, science, engineering and…

Pass the Tanqueray gin and Ketel One vodka, White Lotus season 3 launched on Sky in the UK this week.…