Browsing: Brands

With President Trump’s ‘Liberation Day’ tariffs, uncertainty has roared into view. Since the turn of the century, uncertainty has been…

Last year, the Pew Research Center conducted a survey to get to the bottom of a complicated question: why do…

I’ve been reading about soft power a lot lately. Soft power…. It’s a term we typically associate with nations—with their…

A day does not go by without a brand reference to value. In an uncertain environment, brands are particularly laser-focused…

The possibility exists that U.S. food manufacturers will need to eliminate food colors from their offerings. If this happens, products…

In uncertain times, a promise is not enough. Today, 73% of Americans are anxious about the results of the 2024  election,…

There’s a familiar kind of panic that happens when a new technology arrives—one that feels like it threatens something uniquely…

In 2000, political scientist Robert Putnam lamented the growing social isolation and loss of social capital in American society. In…

Let’s consider the importance of insights for brands. In a world of continuous advancements in AI with its ability for…

Creating, promising and delivering value is a marketing imperative. Every brand should aim to be the best value for its…