Browsing: Brands

What trails consumer decisions like an ever-present shadow and has profound influence on the path to purchase? Fear and risk…

There are plenty of examples of successful beauty influencer programs and an ever growing number of beauty creators coming onto…

In the dynamic landscape of digital marketing, brands and content creators are increasingly finding common ground. Brands seek authentic voices…

Trust is an important ingredient in our daily lives. We trust the advice of total strangers online when making decisions…

Top Mature Skincare Brands in Influencer MarketingThe moment for inclusivity in the beauty industry is here. At the top of…

In an industry first, Paramount Pictures is turning London’s world famous Piccadilly Lights to stone in a colossal collaboration to…

Every presidential election cycle of this century has felt like the most important one yet, to the point that saying…

Influencer marketing has become a mainstay in the beauty industry. According to recent data from Traackr’s Beauty State of Influence report,…

A new survey from Traackr, the leading influencer marketing platform, found that 51% of influencer marketers track the amount of…

By: Jamie Reardon Evans  At times, working in influencer marketing has felt more like working in a silo than in…