Browsing: Brands

Poor Genrich Altshuller was an inventive genius, engineer, scientist, journalist, and author. Yet he was jailed in a Soviet gulag…

Recently, Bloomberg ran an article about Dr. Bronner’s. If you are unfamiliar, Br. Bronner’s Wikipedia page states: “Dr. Bronner’s Magic Soaps is…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

All too often, we find brands laser-focused on touting their “superior” specs — formulations, ingredients, sourcing, process, science, engineering and…

Pass the Tanqueray gin and Ketel One vodka, White Lotus season 3 launched on Sky in the UK this week.…

What are some of the top rising hair care brands that are seeing a lot of success in influencer marketing?…

As we have learned over the past month, Meta lifted its free speech restrictions. Free speech is in and restraints…

It is axiomatic that a successful brand should command a premium price in the marketplace. Customers willingly pay such premiums…

Harvard marketing guru Ted Levitt made his mark with a number of pithy ideas about the role of marketing and…

SAN FRANCISCO (March 21, 2024) – Traackr, the leading performance-driven influencer marketing platform, today released a new luxury marketing report…