Browsing: Influencer Marketing

If you heard golf is trending, you might picture polished swings and country clubs.But that’s not what’s happening online.On TikTok,…

e.l.f. Beauty just announced its acquisition of Rhode, and the internet is buzzing. On the surface, the move looked like another…

At Traackr’s 2025 IMPACT events, senior marketing leaders from L’Oréal, Coty, Meliá Hotels International, Michelin, Charlotte Tilbury, Dove, Snap, YouTube,…

The creator economy is surging past $10 billion in US brand spend. However, as the industry matures, many marketers are…

By Gabriella Vitelli  When you think of LinkedIn, job hunting and networking might be the first things that come to…

By Ghaida Shanti In the ever-changing world of digital marketing, trust has become a currency. In the Middle East, that trust…

By Gabriella Vitelli   Every April, Palm Springs transforms into more than just a music festival—it becomes a content creator’s dream.…

In today’s crowded digital landscape, building impactful creator partnerships isn’t just about securing a collaboration, it’s about fostering real engagement…

In many global organizations, creator marketing remains fragmented. One team runs organic campaigns. Another handles seeding and affiliates. Paid media…

The influencer marketing landscape is evolving rapidly, and staying ahead requires understanding the key trends shaping the industry. We sat down…