Browsing: Influencer Marketing

By: Chelsea Goodson In today’s influencer marketing landscape, authenticity isn’t just a buzzword: it’s the backbone of trust, connection, and…

A Traackr and Glossy survey found that 81% of marketers say that their biggest challenge in influencer marketing is finding…

For the first time, over 50% of content-driven ad spend is flowing to creator-led platforms like YouTube, TikTok, and Instagram.…

Think about the last time you bought something that mattered. A laptop. A new pair of running shoes. A stroller.…

GRWM (Get Ready With Me) content has been the darling of beauty creator marketing. It gave audiences an intimate seat…

By: Chelsea Goodson Being a content creator isn’t just about producing videos, writing captions, or curating the perfect photo grid.…

By: Chelsea Goodson In the fast-moving world of social media, content trends shift overnight. Filters evolve, algorithms change and audience…

Your brand’s reputation in influencer marketing depends on the partners you choose. The biggest threat in this space is the potential…

By: Chelsea Goodson In a world where polished feeds and picture-perfect posts dominate, authenticity has become the ultimate differentiator for…

For marketers, the pressure to make budgets work harder keeps growing.With economic volatility, shifting tariffs, and rising platform costs, brands…