Browsing: Influencer Marketing

Which brands will win this holiday season?New Traackr data reveals a growing truth in beauty: holiday success is not won…

By: Chelsea Goodson Being a content creator isn’t just about producing videos, writing captions, or curating the perfect photo grid.…

By: Chelsea Goodson In today’s influencer marketing landscape, authenticity isn’t just a buzzword: it’s the backbone of trust, connection, and…

Our hiring practices are guided by principles of fairness and equity, ensuring that candidates with all backgrounds, identities, and experiences…

In the fast-evolving world of influencer marketing, creativity may win attention – but data wins strategy. And you need both…

By: Chelsea Goodson The most powerful marketing doesn’t look like marketing — it feels like a recommendation from someone you…

For the past few years, brands and creators have lived under the shadow of a looming TikTok ban in the…

By: Chelsea Goodson In today’s influencer marketing landscape, authenticity isn’t just a buzzword: it’s the backbone of trust, connection, and…

A Traackr and Glossy survey found that 81% of marketers say that their biggest challenge in influencer marketing is finding…

For the first time, over 50% of content-driven ad spend is flowing to creator-led platforms like YouTube, TikTok, and Instagram.…