LinkedIn’s looking to get more small businesses to sign-up to its Premium program, with a new All-in-One professional dashboard offering that aims to make it easier for SMBs to manage their LinkedIn presence.
LinkedIn’s All-in-One platform incorporates client prospecting, marketing, and hiring tools, within a single streamlined system, along with recommended actions on what SMB owners should do next to help grow their business via the app.
The program includes artificial intelligence guidance on each element, and provides monthly credits for boosting both posts and job ads, as well as profile suggestions, product spotlight tools, and more.
Which, according to LinkedIn, aligns with the key needs of SMB managers.
As per LinkedIn: “We know that small businesses don’t have the luxury of onboarding to and stitching together multiple tools or navigating complex enterprise products. They wear many hats, and need an offering that brings together the essentials – visibility, credibility, customer reach, and hiring – in one place. And with a 60% growth of global members on LinkedIn adding ‘founder’ to their profile, this need has never been stronger.”
And given the ad credit deals, it seems like it could be a bargain, depending on your LinkedIn usage and the value of the platform to your business.
LinkedIn’s All-in-One package is priced at $99 per month, with $100 in ad credits, and $50 boost credit.
So, all-up, it seems like an enticing package, though again, it does depend on what kind of value your business derives from LinkedIn, and whether your target audience is active in the app.
Which, for many SMBs, it won’t be, but if you do your research, and glean more understanding into where your buyers engage, it could be a valuable consideration. And with LinkedIn now also being one of the most cited sourced in AI chatbot responses, putting more focus on the app could also help to boost brand awareness and activity.
It’s the latest in LinkedIn’s broader push to boost its Premium subscription take-up, with the company now generating $2 billion per year from subscriptions.
Indeed, LinkedIn’s subscriber growth has increased nearly 50% over the past two years, and it’s now looking to build on this, through additional artificial intelligence features, and new packages like this, to expand interest.
And this is an interesting package, with a range of benefits.
You can learn more about LinkedIn’s All-in-One offering here.
