For those who are onsite at the festival (which boasts a lineup that includes Olivia Rodrigo, Sabrina Carpenter, and Tyler, the Creator), Club Magenta has prime views of the T-Mobile Stage, daily artist appearances, photo ops, and amenities like A/C, complimentary charging stations, and lockers.
T-Mobile customers will also have access to limited-edition merch, including Yeti water bottles, fanny packs, custom bandanas, and a free drink during Magenta Hour starting at 6 p.m. every evening. The company is also hosting creators like Josh Richards, Graydon Cutler, and Jazzy Smith for a curated weekend full of VIP experiences as they capture content for TikTok and Instagram.
Meanwhile, though Bacardi has been a Lollapalooza sponsor for five years, this is the first time that the alcohol brand is partnering with Hulu’s livestream. For fans who can’t attend in person, Bacardi will give them the chance to watch live segments from Casa Bacardi, highlighting the top moments from the festival. In addition, Bacardi is teaming up with Live Nation to deliver a “Mega Moment” at the festival in-person and virtually.
The Casa Bacardi activation offers an immersive experience for guests over the age of 21 by bringing the taste of Puerto Rico to Chicago through various flavors, music, and culture. Attendees attending in person can enjoy branded cocktails infused with Caribbean-inspired ingredients exclusively created for the festival. The space will have lounge areas with DJ sets featuring local Chicago talent and a silent disco with Bacardi-branded headphones.
