X will temporarily bar creators from monetizing their content through its Creator Revenue Sharing program if they share AI-generated videos of an armed conflict without clearly disclosing that it was made with AI. The move comes three days after the U.S. and Israel launched strikes against Iran, sparking a chain of violent reactions.
X’s head of product Nikita Bier made the announcement in a post on X Tuesday morning, writing: “During times of war, it is critical that people have access to authentic information on the ground.” He added that AI platforms have lowered the bar to making “content that can mislead people.”
Today we are revising our Creator Revenue Sharing policies to maintain authenticity of content on Timeline and prevent manipulation of the program.
During times of war, it is critical that people have access to authentic information on the ground. With today’s AI technologies,…
— Nikita Bier (@nikitabier) March 3, 2026
Creators who post AI-made videos of armed conflict without adequate disclosure, Bier said, will be suspended from Creator Revenue Sharing for 90 days. Additional violations will lead to permanent suspension from the program.
Replying to one user, Bier explained that creators would need to click on the menu and select ‘Add Content Disclosures’ where they will find a ‘Made with AI’ label option.
X will be able to check whether videos are AI-generated using available metadata imbued by AI systems in combination with Community Notes, X’s crowd-sourced fact-checking tool, Bier added.
X debuted its revenue-sharing initiative in mid-2023. Through the program, X Premium-subscribed creators or verified organizations with at least 5 million organic impressions in the past three months who have at least 500 verified followers are eligible to cash out on their content. These users to earn based on engagement—a 2024 departure from previous rules that determined payouts based on ad impressions.
The policy update comes two days after a Wired investigation found X drowning in misinformation about the conflict in Iran. Various months- or years-old videos were presented as new, some posts included outright disinformation about specific attacks, and AI-generated imagery and videos spread like wildfire, shared even by the Iranian newspaper Tehran Times.
X has been recently plagued with its own endemic issues related to AI-generated content, too. In late December and early January, the site was overwhelmed with nonconsensual sexualized deepfakes of real users after users prompted Grok AI, embedded within X, to produce the images. Though the platform eventually tweaked its rules, the changes were far from comprehensive, as users can still use various Grok interfaces to produce such content.
