Browsing: Advertising

Instead of biscuits and gravy or meatloaf, this old school diner is serving up Pantene products that promise to turn…

Incoming WPP CEO Cindy Rose has a big job ahead when she steps into the role in September. As the Microsoft…

Amazon’s decision to expand Prime Day from two days to four days this year looks like it will likely pay…

Top of the Ticker: By the look of it, the news wheel format popularized by the defunct linear channel CNN…

When Happy Gilmore was first released, even the people who produce golf equipment for Callaway admit it was a stuffier,…

Today, the U.S. Joint Industry Committee (JIC) announced the completion of its mid-term audit, which included evaluating enhancements to Comscore,…

WPP has slashed its full-year guidance for 2025, citing weaker client spend and lower net new business in a shock…

A recent study by Moonbug Entertainment revealed how a two-parent household, featuring a father and a mother, interprets ad relevance.The…

Now twice as long—four days, instead of two—Amazon’s 2025 Prime Day is stepping into unknown territory.Below are four trends marketers…

No longer a dim idea on the horizon, artificial intelligence has become part of everyday life at advertising agencies across…