Browsing: Advertising

The FTC has approved a revised final consent order tied to Omnicom’s $13.5 billion acquisition of Interpublic Group (IPG), explicitly…

The founder of Friend is betting on making enemies. Avi Schiffmann, CEO of the AI companion startup, poured more than $1…

This post was developed in connection with a panel hosted by ADWEEK.Panel participants: TJ Adeshola, Media Executive  Natalie Fortier, VP,…

Banana Republic Mines Its Archive to Inspire Modern Brand Love With Archive, Banana Republic wants to engage longtime fans and…

“Going into the shoot, we had no idea what we were going to capture,” said Rethink creative director Geoff Baillie.…

Ben Stiller is known for his comedic roles on screen, but his latest gig is totally sincere: founder of a…

Beginning this week, Wired will flood city streets and highways with its biggest brand marketing push in years. A wall-size mural…

The advertising world can be inscrutable. Do you ever see a splashy new campaign and think: “How did anyone come up…

Top of the Ticker: Rachel Maddow will conduct a live interview with former Vice President Kamala Harris on Monday, Sept.…

There’s no feeling more universal than the ick, at least according to Hanes’ new campaign. However, with the help of…