Ben Stiller is known for his comedic roles on screen, but his latest gig is totally sincere: founder of a new soda brand.
Today, the actor, director, writer, and producer introduced his eponymous soda line, Stiller’s Soda, with a dry-witted ad campaign starring himself and fellow actor and filmmaker Justin Theroux.
Stiller’s Soda will initially be available in New York City retailers, including independent grocers and bodegas, as well as nationwide through Amazon’s U.S. store. It will expand to Walmart.com later this year and to other U.S. retailers next year.
Stiller co-founded the brand with Alex Doman, former co-founder and chief executive (CEO) of AVEC Drinks, who is now CEO of Stiller’s Soda.
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