Browsing: Creative Advertising

While AI can provide endless answers, Anthropic wants people to keep asking questions about it—specifically, its impact on humans.The AI…

LiveRamp, which has for years helped brands, publishers, and platforms connect and activate customer data, is launching its first brand…

The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and…

Matthew McConaughey loves making ads.Inside his trailer near Uber Eats’ Super Bowl ad shoot, he can’t sit still as he…

The Super Bowl is an advertiser’s biggest opportunity to reach a massive audience. But at roughly $267,000 per second, brands…

Great happiness can come in the smallest packages, as Dunkin’ reminds people in a heartwarming children’s tale for the holiday…

As competition intensifies among adtech heavyweights, Yahoo is bringing humor to the fight. The company’s demand-side platform (DSP) on Monday…

Forget driving home for Christmas—Saucony wants people to “Run Home for the Holidays.”The Michigan-headquartered brand’s seasonal campaign, a collaboration between…

E.l.f. Beauty is turning compassion into a movement with its new campaign that dares everyone to show what they really…

Every Who down in “WhoKnewVille” struggles with holiday chaos, but an unexpected savior is sweeping in to save the season.Walmart’s…