There’s no feeling more universal than the ick, at least according to Hanes’ new campaign. However, with the help of an NFL star, the brand has a handy solution for that uncomfortable feeling.
Hanes’ witty ad series is among the campaigns that caught my eye this week. Others that made the list include Jude Law’s anti-romcom for Uber Eats and Anthropic’s optimistic spot for AI chatbot Claude.
Keep scrolling for more of this week’s ad highlights.
Uber Eats | “Romance’d Enough” Special US
It turns out there’s a limit to meet-cutes and romance. In Uber Eats’ latest celebrity campaign, Jude Law, known for playing heartthrobs in movies like The Holiday, is “exhausted” with people confessing their love to him. He finally finds relief in the form of chicken wings ordered on Uber Eats.
Electronic Arts | Skate “Drop In” by Uncommon Creative Studio
To build hype for Electronic Arts’ long-awaited Skate reboot, the brand built a skate park in Mexico City to recreate the feel-good vibes of the beloved game. The ad pays homage to classic skate videos, showing the world through the eyes of a skater.
Chase Sapphire Reserve | Hailey Bieber
The popular, premium credit card enlisted Hailey Bieber as a brand ambassador. Bieber lends some Hollywood glamour to Chase, helping to position the card as a status symbol.
