Anthropic’s Claude | “Keep Thinking” by Mother
Anthropic’s first major brand campaign for Claude positions the AI chatbot as a problem-solving partner in a chaotic world. The commercial reframes AI as a possibility rather than a threat, claiming, “There’s never been a better time to have a problem.”
Hanes | “Never Uncomfortable” by Special US
Sometimes remembering an awkward moment is worse than the experience itself, as Hanes shows in its witty ad series featuring NFL star defender Aidan Hutchinson. The brand wants to broaden its definition of comfort and offer a solution to the everyday “ick.”
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