Browsing: Traackr

The notion of user-generated content (UGC), is not new. In fact, it’s always been part of the standard ideal marketing…

‍Below is the August 2023 edition of our Beauty Leaderboard Newsletter where we provide monthly data-backed insights on rising beauty…

If a friend or loved one told you that they were struggling with body positivity, would you tell them that…

Rising Influencers in Clean BeautyClean beauty has seen enormous growth over the past couple of years, but data shows that…

Rising Health and Fitness InfluencersHealth and fitness became more central to the lifestyle category during the pandemic, with both influencers…

Last week, Traackr announced that we raised $9 million in Series B funding led by Workhorse Capital, with participation from…

In April, Traackr held its second annual IMPACT event in New York. I had the honor of being the MC…

Every year all eyes are on the Met Gala — fashion looks from the chic, to the creative, to the…

Coachella has been a major stage for brands across all industries to tap into a key cultural moment with the…

Creators are now an essential part of the marketing mix, and their role is growing. In fact, influencer marketing spend…