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Gen Z has an estimated $450 billion in global spending power. They are also the first social media native generation—…

Influencer product seeding (aka gifting) campaigns are great for driving awareness and sales. In fact, Traackr’s State of Product Seeding report…

If a significant portion of your influencer program still incorporates one-off creator collaborations… your influencer marketing ROI is lower than…

The new influencer marketing focus? Building community. Although the term “community” might be overused, the actual practice of strengthening your creator…

While artificial intelligence (AI) is not new, the advent of ChatGPT 3 in November 2022 has brought it to the…

The notion of user-generated content (UGC), is not new. In fact, it’s always been part of the standard ideal marketing…

‍Below is the August 2023 edition of our Beauty Leaderboard Newsletter where we provide monthly data-backed insights on rising beauty…

If a friend or loved one told you that they were struggling with body positivity, would you tell them that…

Rising Influencers in Clean BeautyClean beauty has seen enormous growth over the past couple of years, but data shows that…