Browsing: Traackr

Influencers and creators have proven time and again the value that they can bring to your brand. Traackr’s 2024 Influencer…

As an influencer marketer, you’re the primary bridge builder that develops and nurtures influencer relationships for your brand. Sure, you…

SAN FRANCISCO (March 21, 2024) – Traackr, the leading performance-driven influencer marketing platform, today released a new luxury marketing report…

“What’s in” for influencer marketing this year and beyond? We invited influencer marketing executives, Ashley Colom, Global Director of Communication Performance…

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Gen Z has an estimated $450 billion in global spending power. They are also the first social media native generation—…

Influencer product seeding (aka gifting) campaigns are great for driving awareness and sales. In fact, Traackr’s State of Product Seeding report…

If a significant portion of your influencer program still incorporates one-off creator collaborations… your influencer marketing ROI is lower than…

The new influencer marketing focus? Building community. Although the term “community” might be overused, the actual practice of strengthening your creator…

While artificial intelligence (AI) is not new, the advent of ChatGPT 3 in November 2022 has brought it to the…