Browsing: Traackr

For the first time, over 50% of content-driven ad spend is flowing to creator-led platforms like YouTube, TikTok, and Instagram.…

Think about the last time you bought something that mattered. A laptop. A new pair of running shoes. A stroller.…

GRWM (Get Ready With Me) content has been the darling of beauty creator marketing. It gave audiences an intimate seat…

Your brand’s reputation in influencer marketing depends on the partners you choose. The biggest threat in this space is the potential…

For marketers, the pressure to make budgets work harder keeps growing.With economic volatility, shifting tariffs, and rising platform costs, brands…

If you heard golf is trending, you might picture polished swings and country clubs.But that’s not what’s happening online.On TikTok,…

e.l.f. Beauty just announced its acquisition of Rhode, and the internet is buzzing. On the surface, the move looked like another…

At Traackr’s 2025 IMPACT events, senior marketing leaders from L’Oréal, Coty, Meliá Hotels International, Michelin, Charlotte Tilbury, Dove, Snap, YouTube,…

The creator economy is surging past $10 billion in US brand spend. However, as the industry matures, many marketers are…

In today’s crowded digital landscape, building impactful creator partnerships isn’t just about securing a collaboration, it’s about fostering real engagement…