Browsing: Traackr

e.l.f. Beauty just announced its acquisition of Rhode, and the internet is buzzing. On the surface, the move looked like another…

At Traackr’s 2025 IMPACT events, senior marketing leaders from L’Oréal, Coty, Meliá Hotels International, Michelin, Charlotte Tilbury, Dove, Snap, YouTube,…

The creator economy is surging past $10 billion in US brand spend. However, as the industry matures, many marketers are…

In today’s crowded digital landscape, building impactful creator partnerships isn’t just about securing a collaboration, it’s about fostering real engagement…

In many global organizations, creator marketing remains fragmented. One team runs organic campaigns. Another handles seeding and affiliates. Paid media…

Networking is the lifeblood of an influencer marketer’s career, making it essential to continuously cultivate and strengthen professional connections. Just…

Taking care of your mental health is important for everyone, especially creators in the fast-paced world of influencer marketing.  Why? Because…

Working in influencer marketing requires you to be “always on” – whether it’s planning an influencer event, negotiating contracts, or…

Travel creators turn wanderlust into reality through immersive storytelling and breathtaking visuals. Whether they’re sharing hidden gems, expert travel tips,…

Our latest State of Influence report featured six top influencers in activewear that are on the rise. These mid, macro,…