Every year all eyes are on the Met Gala — fashion looks from the chic, to the creative, to the outright bizarre can be seen walking the red carpet. However, it has also become a big moment for beauty brands, especially as social media has become a bigger part of how celebrities and influencers (and their audiences) share about the event.
Below is a list of the top beauty brands that were most mentioned alongside the Met Gala on social media. Interested in getting more specific insights on top beauty brands and trends? Subscribe to our beauty newsletter.
The Top Beauty Brands at the Met Gala — 2024
Charlotte Tilbury, Chanel, L’Oréal Paris, and Pat McGrath once again made the list for top beauty brands most mentioned on the Met Gala red carpet. The newcomer to 2024’s top list was Armani Beauty, which ended up earning the most mentions out of the 5 brands.
From the event itself, the majority of the most engaging posts occurred on Instagram and came from the attendees themselves as well as the makeup artists and beauty professionals (or MUAs) who helped get them ready for the big event.
Armani Beauty
- 171 posts, 688k engagements, 12.4M video views
- Seen on Chase Stokes, Sydney Sweeney, Sabrina Carpenter
- Most engaging content came from a mix of creators and MUAs like Chase Stokes (@hichasestokes), Arthur Garros (@arthurgarros), JJ (@jooshica), Melissa Hernandez (@melissa.hernandez), Danielle Marcan (@daniellemarcan), and more
Charlotte Tilbury
- 147 posts, 1.0M engagements, 18.8M video views
- Seen on Demi Moore, Lily James, Jodie Turner Smith, Sarah Jessica Parker, Rita Ora
- Most engaging content came from a mix of celebrities, creators, and MUAs like Demi Moore (@demimoore), Lily James (@lilyjamesofficial), Harris Reed (@harris_reed), Arthur Garros (@arthurgarros), Hasime Kukaj (@thebeautyradar), and more
Pat McGrath
- 122 posts, 1.7M engagements, 22.4M video views
- Seen on Tyla, Doja Cat, Cara Delavigne, Bad Bunny, Pamela Anderson, Amelia Gray
- Most engaging content came from a mix of creators and MUAs like Pat McGrath (@patmcgrathreal), Velvey (@velvetcoke), Achieng Agutu (@noordinarynoire), Mandy Lee (@oldloserinbrooklyn), Monica Ravichandran (@monicaravichandran), and more
Chanel Beauty
- 116 posts, 107k engagements, 3.5M video views
- Seen on Gabrielle Union, Tessa Thompson, Gracie Abrams, Liu Wen, Camilla Morrone
- Most engaging content came from a mix of creators and MUAs like Loïc Prigent (@loicprigent), Kara Yoshimoto Bua (@karayoshimotobua), Iván Pol (@thebeautysandwich), Pati Prema Dubroff (@patidubroff), Rachel DiBease (@rachelshea_), and more
L’Oréal Paris
- 102 posts, 6.2M engagements, 24.4M video views
- Seen on Kendall Jenner, Camila Cabello, Elle Fanning
- Most engaging content came from a mix of creators and MUAs like Kendall Jenner (@kendalljenner), Kaushal (@kaushal), Rady (@grwrady), Mary Phillips (@maryphillips), Lucia (@luseeyalu), and more
Interested in getting more specific insights on top beauty brands and trends? Subscribe to our beauty newsletter.
