Browsing: Traackr

Renowned athletes are making waves not just on the field, but in the other industries, such as beauty and fashion.…

The skincare category saw immense growth in 2020 during the pandemic, as folks dove deep into educational content about how…

Brands have to make difficult decisions when it comes to where they invest time, money, and resources for their influencer…

Animal print used to be quite a polarizing style choice. You either loved it or hated it (or wore it…

Over the past few years there have been quite a few trends making their way around social media that have…

Creators now have the potential to impact all levels of marketing (from paid, to organic, to owned content, and beyond).…

Beyoncé recently launched her hair care brand, Cécred, making waves in the beauty industry by earning the #1 spot on…

Influencer marketing is a powerful way to boost brand visibility and engagement. But once you’ve completed all the hard work—finding…

If you work in influencer marketing, you’ve likely been often told to achieve “more with less.” Achieving better results with less…

Building a sustainable creator community relies on three elements:Partnering with new creators to expand brand awarenessKeeping top creator advocates from…