Gillyard pointed out that prior to the first season, Badgley only had 543,000 followers on Instagram before the show headed to Netflix. However, ahead of the premiere of the fifth season, he currently has 5.3 million followers (896% growth) and 4.6 million followers on TikTok.
“When the show came over from Lifetime, we were able to infuse life into it,” Gillyard said. “Netflix has had the ability to grow the fandom and the stars in the show, and the growth of the show is something we’re really proud of.”
