“In Canada, with the team there, and now with a WNBA team [the Toronto Tempo, which arrive in 2026], it’s a combination of maximizing the interest of the fan base to know more and to enjoy more NBA than ever and the fact that the people are looking for this,” Zarraga said.
NBA House is also returning for the second-straight year to Mexico City, where it’s taking over the Fórum Hipódromo de las Américas for Game 4 of the Finals on June 13 and 14. Coming off of last year’s Mexico City game between the Miami Heat and Washington Wizards in November, the NBA has taken notice that more than 40% of its fans in Mexico (roughly 13 million people) are Gen Z and driving the more than 5.6 million follows on the NBA’s social media accounts there.
“Doing fan events around the world is not new for us, but that is something that, throughout time, we’ve continued to go back to listen to what our fans want,” Flatow said. “We have organized ourselves to be a fan-first business so that we can deliver what is our global standard, but be able to then customize locally what is most relevant to a fan in Mumbai and what’s most attractive to a fan in Mexico City.”
