Browsing: Sports Marketing News

Forget driving home for Christmas—Saucony wants people to “Run Home for the Holidays.”The Michigan-headquartered brand’s seasonal campaign, a collaboration between…

Ahead of the 2025-2026 NFL season, the league announced Sony as a technology partner for new coaches’ headsets. The news…

When it comes to marketing an international soccer club, Mark Consuelos and business partner Matt Rizzetta have common goals.In 2022,…

This post was developed in connection with a panel hosted by ADWEEK.Panel participants: TJ Adeshola, Media Executive  Natalie Fortier, VP,…

Jalen Hurts recently said that he has “moved on” from the Philadelphia Eagles’ Super Bowl 59 win. He’s undoubtedly locked…

When Happy Gilmore was first released, even the people who produce golf equipment for Callaway admit it was a stuffier,…

The numbers$11.1 billion — Nike’s Q4 2025 full year revenue, down 12% year-over-year. Revenues for the flagship Nike brand were…

The PGA is teeing off its FedExCup campaign a little differently this time around.Earlier this year, the PGA Tour announced…

For FIFA Club World Cup sponsor Michelob Ultra, the tournament is the midfield mark amid several summers of soccer.Anheuser-Busch InBev’s…

As college baseball’s best head to Omaha this weekend to play for the national title, data suggests that brands seeking…