“Anyone who does any amount of traveling can’t help but run into dozens of social media luggage ads swearing that each is the most innovative, versatile, and resilient bag you can buy,” said marketing strategist Ian Baer, founder and CEO of agency Sooth. “I can see this campaign having a lot of appeal to urban millennials and Gen-X travelers, especially with the enormous success of Severance, which introduced Turturro to a whole new audience that may not know him as well from his earlier work.”
Samsonite did not say much about the choice of Grand Central Terminal as a backdrop, though the 1913 railroad station—today serving commuter trains only—still conjures images of sophisticated, long-distance travel.
Turturro’s hailing a cab makes more thematic sense: he lives in Brooklyn.
