Logically, then, “It’s Funny We Met on Hinge” reinforces the implied promise that Hinge is the birthplace of lasting relationships—even if that message falls on the ears of a shrinking audience for dating apps overall.
A growing number of dating-app users report suffering from “swipe fatigue,” driven by a sense of detachment, dread of rejection, and a feeling that the algorithms are designed to build corporate profits more than interpersonal relationships. A Forbes Health/OnePoll survey released in July revealed that 80% of millennial respondents said they felt burned out by dating apps.
As a result, former swipers have been trying the IRL thing by joining hobby groups and depending on friends to introduce them to new people. In a survey of college students conducted by Generation Lab and Axios two years ago, over 50% of respondents said they’d met their current or most recent partner “through in-person connections.”
