“All the routine tasks once handled by junior creatives, media planners, and account coordinators are increasingly being both automated and outsourced,” said J. Scott Hamilton, president and CEO of Live Data Technologies.
Those willing to embrace the technology, therefore, are putting themselves in a better position to enjoy a career in the industry.
“More than once it has been mentioned to me that younger incoming talent is naturally more fluent with AI,” Sasha Martens, president of recruiting firm Sasha the Mensch, told ADWEEK. “Companies are keen to find people who are very comfortable with it.”
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