“Give an e.l.f.” is “our collective voice calling the world to stand up, speak up, and show up for what matters. It’s turning caring into a cultural movement,” added Kory Marchisotto, chief marketing officer of e.l.f. Beauty.
Earlier this year, e.l.f. came under fire for an ad featuring comedian Matt Rife, who had previously joked about domestic violence. The brand posted a statement to Instagram, saying it had “missed the mark.”
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