Use creativity as a CRM accelerator
Sure, we love the geeky stuff and obsess about data and technology as we continue to build world-class delivery models and systems. But creativity is really the superpower that helps brands stand out and win. Your customers likely deserve better than what your current CRM is delivering. When fueled by creativity, CRM becomes a canvas for connection, not just a pipeline for messages.
In all, it’s time to reimagine what your modern CRM could be: a creative playground. Brands that will win tomorrow are the ones who believe in the new creative relationship marketing of today, not the CRM of yesterday.
