Major technology companies are already embracing this trend. Google’s “Dream Job” Super Bowl ad goes for warm neutrals and human-focused imagery. The AI assistant Gemini feels accessible, portrayed as a peer to the refrigerator and the minivan instead of some ultra-high-tech gadget.
Beating the tech blues is more than a shift in color palette—and it doesn’t require forgoing the color blue at all. Rather, it’s about creating visuals that portray a warmer, more inclusive future, focused on the benefits of technology on human society, interpersonal relationships, and creativity.
