Per Autodesk, more than 300 million professionals currently work in the design and make industries, a sector poised to reach $30 trillion in global value by 2027.
Showing up during major sporting events like the NBA Playoffs has also become a part of Autodesk’s strategy. Not only does Hale appear in the ad, but in-game fans and viewers can also spot him in attendance at tonight’s game.
The brand is also the official design and make platform for the 2028 Olympic and Paralympic Games in Los Angeles.
“Our audience over-indexes on sports, so part of the reason why we are launching during the NBA Playoffs is because that’s where our target audience is,” the exec said. “Sports is one of those things that unites all of us on a global level, so we’re continuing to leverage telling our story [there].”
As Autodesk gains the attention of potential and current consumers, keeping its parent brand at the forefront is a priority.
“I hope in six months that when you’re talking to people and you say ‘Autodesk,’ they immediately say, ‘I know that company!’” said Treseder. “And that anyone, anywhere, who is trying to design and make anything, would instinctively turn to [us]. That is where we want to be.”
