Browsing: B2B

Business-to-business sales can appear seamless on the surface. Orders are placed, invoices are issued, and deals close. Yet beneath this…

Thanks to Autodesk, even God can take a vacation. At least, that’s what the design and make software brand claims…

The Washington Post is overhauling its events business, shifting away from a high-volume virtual strategy toward a model built around…

B2B and B2C brands are often assumed to be very different. One big assumption is that B2C brands are bought…