7 Luxury Brands Celebrate the Year of Snake

A wave of Lunar New Year 2025 capsule launches is sweeping across the global luxury landscape.

As the Lunar New Year approaches, the fashion world comes alive with vibrant colours and captivating designs. This year, the focus is on the Year of the Snake, and luxury brands are showcasing their interpretations of this powerful symbol. Get ready to be amazed!

Gucci

The Year of the Snake inspires a new campaign featuring global brand ambassadors Ni Ni and Xiao Zhan. Under Sabato De Sarno’s creative direction, the narrative centres on the heartwarming reunion of two families, celebrating cherished festive rituals and the enduring bonds that unite them. The campaign embodies the spirit of family, tradition, and the symbolic rebirth of the new year.

Prada

Prada presents ‘We, The Snake,’ a metaphorical vision for the Chinese New Year. Directed by Ferdinando Verderi and photographed by Oliver Hadlee Pearch, the campaign features a chain of human silhouettes interwoven with real individuals. Starring Jia Ling, Li Xian, and other notable figures, the campaign embodies the spirit of the new year.

MOSCHINO

Creative Director Adrian Appiolaza has crafted an exclusive capsule collection inspired by a late ’80s Franco Moschino painting that prominently featured a three-dimensional stuffed snake. Infused with festive Moschino symbols, the collection offers a diverse range of garments, including dresses, T-shirts, knitwear, and bottoms, designed for both men and women.

Max Mara

Max Mara pays homage to the Chinese New Year with a collection that seamlessly blends tradition with contemporary fashion. The collection’s centrepiece is a special edition 101801 Icon Coat, featuring a custom silk twill lining with bold floral embroidery. It also showcases exquisite sweaters, dresses, and T-shirts adorned with delicate floral prints and artistic interpretations of the letter ‘M’.

Tory Burch

Radiating joy and festive spirit, the brand unveils a limited-edition collection in celebration of Lunar New Year. The collection, featuring handbags, footwear, ready-to-wear, and more, is adorned with symbols of luck and prosperity. Paying homage to the Year of the Snake, the pieces are meticulously crafted with refined details, showcasing the iconic snake motif throughout.

Tumi

In celebration of the Year of the Snake, the global travel and lifestyle brand introduces an exclusive capsule collection. The snake’s elegance is beautifully captured through the artistry of gilded calligraphic brushstrokes, with each piece thoughtfully designed to inspire a year of prosperity. The collection encompasses a diverse range of items for men and women from the Alpha Bravo, Voyageur, and TUMI+ collections.

Fendi

FENDI Eyes is a vibrant capsule collection that reimagines the iconic “monster eye” design with a playful, modern twist. Celebrating the Maison’s heritage, the collection features a range of pieces for both women and men, drawing inspiration from the playful Bag Bugs charms.

From Gucci’s elegant interpretations to Prada’s bold statements, luxury brands are ushering in the Year of the Snake with captivating collections. These designs showcase the enduring power of fashion to celebrate cultural traditions and inspire creativity.

Happy Lunar New Year! Be sure to check out the links below to explore these stunning collections and discover more about the Year of the Snake. And don’t forget to subscribe for more fashion insights and festive updates.

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