Rajamannar has extended the “Priceless” brand promise to one that champions accessibility, inclusion, and diversity through marketing and design.
Innovations have included the “True Name” initiative, developed in 2020 to support non-binary and transgender people. The feature lets cardholders use their preferred name on their card instead of their legal name.
Until 2025, the brand was a long-time sponsor of the New York City Pride March, the city’s annual event for LGBTQ rights.
In 2023, the financial services giant launched the Touch Card, which features simple yet distinct notches to help blind and partially sighted people identify their different credit, debit, and prepaid cards.
![Mastercard has appointed Accenture marketing boss Jill Kramer as its next chief marketing and communications officer, succeeding longtime marketing leader Raja Rajamannar effective Dec. 1. Rajamannar will move into the […]](https://static-www.adweek.com/wp-content/uploads/2025/10/Lucia-beach.png?w=640&h=360&crop=1)
Posting on LinkedIn about his decision to step down as CMO, Rajamannar wrote: “As I pass the baton to Jill Kramer, who brings remarkable experience from her time as CMCO at Accenture, I do so with confidence and excitement for what lies ahead.”
He added: “I’ll continue to stay close to the craft I love—and to all of you—in my new capacity as Mastercard senior fellow. But today, more than anything, I simply feel thankful—for the people, the memories, and the privilege of being part of something truly priceless.”
