Founded: January 2024
Agency type: Brand strategy
Location: New York
Headcount: Undisclosed
Founder: Tom Morton, former global CSO, R/GA
Clients: Zip, Tools For Humanity, Virgin Galactic, D&AD, M&C Saatchi PLC
Why it started: Morton launched Narratory Capital to help businesses with brand strategy through pivotal moments, such as leadership changes or business transformations.
What sets it apart: Morton draws on his experience working with major brands like Amazon, Samsung, Reddit, and Uber to help businesses redefine their brand narratives during times of change. Unlike traditional agencies with long-term client contracts, Narratory Capital addresses specific, time-sensitive challenges.
Fun fact: The name “Narratory Capital” emphasizes the power of a strong brand narrative on business outcomes.
8. RECE Inc.
Founded: January 2024
Agency type: Creative
Location: Brooklyn, NY
Headcount: Undisclosed
Founders: Toygar Bazarkaya, former CCO, Havas Worldwide; Ole Pedersen, former head of brand strategy, McKinney; Ole Lund, founder, LundPartners
Clients: Undisclosed
Why it started: After working in large, traditional agencies, the founders of RECE identified a gap in the market: even the best agencies can struggle when they don’t fully understand their audience’s emotional needs.
What sets it apart: RECE Inc. also subscribes to “high-speed anthropology,” a methodology that immerses the agency and clients directly with audiences to drive faster, more relevant creative work. The agency aims to bypass the traditional model of “strategy first, creative second” by approaching both in an integrated way.
Fun fact: The founders’ international backgrounds inform their approach, having honed their craft in Europe and built their careers in the U.S.
9. Corner Table Creative
