Founded: January 2025
Agency type: Creative
Location: Remote
Headcount: Three co-founders, plus a network of senior talent
Founders: Daniel Bonder, former ECD, adam&eveDDB; David Brown, former ECD, adam&eveNYC; Caroline Doyle, former vp, head of brand team, Observatory
Clients: Fontainebleau Blue Las Vegas, STARZ
Why it started: After years at Omnicom-owned adam&eveDDB, Bonder and his partners saw an opportunity to build a more independent, agile agency set up to service modern brands.
What sets it apart: ImaginaryFriend works as an extension of client in-house teams, with its network model allowing it to spin up custom teams for each project. With a focus on bespoke creative solutions, the agency brings in talent as needed, allowing it to scale up and down depending on the project without the overhead of traditional agencies.
Fun fact: The name “ImaginaryFriend” refers to the agency’s role as an extension of in-house teams.
3. Antidote
Founded: January 2025
Agency type: Brand strategy
Location: New York
Headcount: Undisclosed
Founders: Jonathan Isaacs, former CCO, TBWA\Health Collective; Carlene Esposito, former managing partner, TBWA\Health Collective
Clients: Undisclosed
