The New York Times unveiled a new Watch tab in its flagship app on Tuesday, a mobile-native destination for vertical video that marks a significant expansion from the publisher into visual journalism.
The swipeable video feed, which has been available to a small cohort of users for several weeks, will feature short-form clips spanning The Times’ portfolio—News, Opinion, Cooking, Wirecutter, and The Athletic—curated and refreshed throughout the day.
The product marks the first time a major publisher has introduced a dedicated tab for vertical video within its own app, signaling how seriously The Times is treating the medium as a core storytelling format rather than an off-platform experiment.
“We’ve transformed our journalism to be multimedia,” said Joy Robins, global chief advertising officer of The New York Times, “and the Watch tab is the next evolution of how we provide users a destination to engage with our video.”
The launch caps a period of rapid transformation for The Times, which has spent the past three years recasting its newsroom as a multimedia engine.
