Teleflora
Teleflora, proudly wearing its sentimentality on its sleeve, debuts a long-form ad that stars a young boy in the hospital who’s trying to manifest his soldier dad for a holiday visit.
And if that’s not affecting enough, the child’s co-star is a snowman that seemingly comes to life for a dose of paternal support and fun. Fair warning: the selfie scenes will melt even the iciest heart.
“The Power of Wishes,” from the in-house Wonderful Agency, marks the second consecutive year that Teleflora has partnered with Make-A-Wish America, spearheading an effort to raise $250,000 for the nonprofit group. A portion of sales from holiday flower arrangements will go the organization, and the brand will donate more cash per consumers’ social engagements and IRL snowman building in Rockefeller Center in New York on Dec. 11.
Two former “wish kids” were on set, getting a behind-the-scenes view of the commercial shoot and inspiring some of the ad’s small touches. “The Power of Wishes,” part of Teleflora’s ongoing “Love Out Loud” platform, will air across connected TV, mobile, digital and social platforms. –T.L. Stanley
Shiner
Shiner beer, a Texas mainstay, launches its first campaign for seasonal offering Shiner Holiday Cheer, a brew that’s gone from local cult fave to national best seller.
To stoke the growing fandom—consumers treat the beer’s annual arrival like a sneaker drop or the return of the McDonald’s McRib—two spots from agency of record Bakery tap into the rugged Lone Star State lifestyle. Cowboys may be having a moment, a la Yellowstone, but they’ve always been in style for Shiner.
As part of the campaign, there are billboards in key Texas markets, print ads, connected TV, online video, influencer collabs, and limited-edition merchandise. –T.L. Stanley
