Rabea “Pulls the Trigger’’ on Mobile Gaming Influencer Campaign with L…

Rabea, a heritage Saudi Arabian tea brand, unveils a groundbreaking limited-edition innovation that seamlessly blends gaming technology with the long-standing Saudi culture of tea drinking: the Rabea Trigger Mug. This collectable item represents a first-of-its-kind fusion between gaming enthusiasts and tea lovers, designed specifically for mobile battle royale and first-person shooter gamers.

Presented as ‘the ultimate break’ for gamers, the Saudi Arabian-based beverage brand’s ‘Trigger Mug’ is a true extension of the gaming experience. This collectable item, with its unique features such as precision triggers and an ergonomic design, showcases Rabea’s bold brand identity and is designed to enhance the gaming experience for mobile battle royale and first-person shooter gamers.

Rabea Offers the Ultimate Solution for Gamers

Research in Saudi Arabia shows that tea is the favourite beverage among gamers, who enjoy its steady energising and focus-boosting effects during extended gaming sessions. It is this slow-kick effect that differentiates tea from other caffeinated drinks. However, mobile gamers face a common challenge: the need to remove one hand from their device for a sip of tea, often leading to in-game elimination.

In an unexpected and bold move, Rabea decided to cater to the needs of the community of Saudi gamers, reflecting its genuine understanding of their needs and the endless values that bring them together. This release underscores that gamers in Saudi Arabia can maintain their cultural identity while embracing the digital realm. Enjoying a traditional beverage like tea while gaming demonstrates a seamless integration of tradition and technology, ensuring that the Rabea Trigger Mug is a perfect fit for the gaming lifestyle.

The Tea Drinking Culture while Gaming in Saudi Arabia

Tea, typically savoured slowly and calmly, provides a stark contrast to the intense, fast-paced nature of gaming. The Trigger Mug, with its elegant design and focus on maintaining the traditional tea-drinking experience, is a fitting symbol for the Saudi gaming experience. Recognised as the preferred beverage among Saudi gamers, tea facilitates a smooth transition to a focused, energised state without the jitters often associated with other drinks.

Rabea is the perfect brand to tap into the worlds of technology and video gaming at the crossroads of diverse worlds. The beverages provide a sense of equilibrium and calmness and curb an overstimulation that would have a negative impact on the gamers’ performance and enjoyment. Rabea’s approach comes as a long-awaited rescue in the form of the Trigger Mug: “Keeping your game smooth thanks to its smooth energy boost.”

Beyond Gaming: The Trigger Mug Collection

Moutaz Abdulghaffar, Commercial Executive Director at AMS Baeshen & Co., the parent company of Rabea, emphasised the pivotal role of gaming in Saudi Arabia’s future vision. He highlighted significant investments in global gaming companies and the development of a new gaming city. Abdulghaffar stated that as a heritage brand evolving alongside the nation, Rabea identified an opportunity to address a specific gaming community need while honouring their enthusiasm.

The Trigger Mug integrates existing mobile gaming technology into an elegantly designed tea mug, allowing players to maintain complete gaming control while enjoying their favourite Rabea blend. The mug features precision triggers and an ergonomic design optimised for popular mobile battle royale games.

Maktabi, Group Chief Executive Officer at Webedia Arabia, explained, “This is a unique collaboration that brings together contrasting worlds, where tradition meets technology, and gamers reconnect with the national drink of their parents and grandparents. We leveraged our multilevel expertise to pull this innovative solution together. We are in close proximity to the community of gamers, empowered by engaging platforms and strong relationships with the main players shaping this industry, and we also brought in our local understanding of Saudi culture. This innovation represents our commitment to understanding and supporting the gaming community and to preserving the Saudi culture.”

He added, “This solution is not the outcome of a “spur of the moment” decision but the result of quantitative and qualitative due diligence to create a unique experience that resonates with modern gamers while honouring the cultural significance of tea drinking.”

For True Gamers Only: The Trigger Mug Experience

The aura of exclusivity surrounding Trigger Mugs’ release defines these products as highly sought-after collectable items. Gaming influencers will showcase the mugs through exclusive unboxing experiences and live demonstrations on streaming platforms.

The Trigger Mug builds on Rabea’s existing gaming initiatives, including successful collaborations with PUBG Mobile, as the brand continues to deepen its connection with the gaming community.

For more information and to see the Trigger Mug in action, visit triggermug.com.

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