Browsing: Branding

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

There’s a familiar kind of panic that happens when a new technology arrives—one that feels like it threatens something uniquely…

In 2000, political scientist Robert Putnam lamented the growing social isolation and loss of social capital in American society. In…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Recently, Bloomberg ran an article about Dr. Bronner’s. If you are unfamiliar, Br. Bronner’s Wikipedia page states: “Dr. Bronner’s Magic Soaps is…

So I was contacted by a young brand strategist this week, asking whether he could ask me a some questions…

Trust and confidence are closely linked and are at the base of consumer willingness to believe brand performance promises and…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Prior to COVID-19 and the price hikes of manufacturers, Beyond Meat and Impossible Foods were darlings of the food world.…

As we have learned over the past month, Meta lifted its free speech restrictions. Free speech is in and restraints…