Browsing: Branding

While the term strategy is invoked routinely in marketing plans, in truth, actual strategy is often missing, misapplied, or simply misunderstood.…

Irene Chen and Matthew Grenby, co-founders of functional luxury handbag and accessories brand Parker Thatch, are no strangers to well-timed…

Is AI the end of Marketing? Answering this question in the affirmative puts you in fraught company. Many have proclaimed…

It’s time to reorient your thinking on the most effective deployment of your investments in marketing communication. You can start…

In 2018, Harvard Business Review included an article on its website titled, “ When It’s Smart to Copy Your Competitor’s…

What trails consumer decisions like an ever-present shadow and has profound influence on the path to purchase? Fear and risk…

It’s no easy feat to build a healthy brand that stands the test of time while continuing to advance category…

If you are a person of a certain age, you remember that a food revolution took hold in the late…

Every presidential election cycle of this century has felt like the most important one yet, to the point that saying…

There is no substitute for a relevant, focused brand story that capitalizes on a form of ‘secret sauce’ — conjuring…