Browsing: Branding

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Recently, Bloomberg ran an article about Dr. Bronner’s. If you are unfamiliar, Br. Bronner’s Wikipedia page states: “Dr. Bronner’s Magic Soaps is…

So I was contacted by a young brand strategist this week, asking whether he could ask me a some questions…

Trust and confidence are closely linked and are at the base of consumer willingness to believe brand performance promises and…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Prior to COVID-19 and the price hikes of manufacturers, Beyond Meat and Impossible Foods were darlings of the food world.…

As we have learned over the past month, Meta lifted its free speech restrictions. Free speech is in and restraints…

It is axiomatic that a successful brand should command a premium price in the marketplace. Customers willingly pay such premiums…

In its most recent January 2025 earnings report, Boeing indicated it suffered a $4 billion loss, roughly four times “worse”…

B2B and B2C brands are often assumed to be very different. One big assumption is that B2C brands are bought…