Browsing: Branding

Today, heritage brands occupy a difficult position. Squeezed between private label that sets value and insurgent brands that speak to…

The global branding community converged on the cultural heart of Japan this past November as the 20th Edition of World…

When an iconic brand begins to fade, the decline is rarely dramatic. In iconic brands, financial performance often lags changes…

Brands that lead today do three things exceptionally well. They create an emotional advantage that customers cannot get elsewhere.They establish…

Last week, I discussed the new brick-and-mortar Amazon entry: a big box store with a large helping of Amazon logistics,…

0 0 A Recap of the 2025–2026 World Branding Awards Animalis Edition  The 2025–2026 World Branding Awards Animalis Edition celebrated…

As 2025 draws to a close, several brands are focusing on revitalization. Why? Poor strategies, sour executions, ignoring basic, evergreen,…

There may be no more important function within a brand-centric company than marketing to influence future financial (cash flow) success. Financial…

Heading into the biggest shopping season of the year, expect wearable tech to be a top gift item.It’s quickly becoming…

Probably no surprise to those who chronicle our fractured behaviors, we have become unwilling to compromise. As uncompromising consumers, we…