Browsing: Branding

0 0 A Recap of the 2025–2026 World Branding Awards Animalis Edition  The 2025–2026 World Branding Awards Animalis Edition celebrated…

As 2025 draws to a close, several brands are focusing on revitalization. Why? Poor strategies, sour executions, ignoring basic, evergreen,…

There may be no more important function within a brand-centric company than marketing to influence future financial (cash flow) success. Financial…

Heading into the biggest shopping season of the year, expect wearable tech to be a top gift item.It’s quickly becoming…

Probably no surprise to those who chronicle our fractured behaviors, we have become unwilling to compromise. As uncompromising consumers, we…

Branding is a business strategy. It can justify higher margin because customers trust the brand based on their prior experience…

The news from YUM! is that Pizza Hut may be sliced. The other two big brands in the YUM! portfolio…

The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different.…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Bloomberg BusinessWeek’s report on business schools’ ratings has just appeared. As expected, the big, elite business schools are holding the…