Browsing: Branding

Branding is a business strategy. It can justify higher margin because customers trust the brand based on their prior experience…

The news from YUM! is that Pizza Hut may be sliced. The other two big brands in the YUM! portfolio…

The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different.…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Bloomberg BusinessWeek’s report on business schools’ ratings has just appeared. As expected, the big, elite business schools are holding the…

At Amazon, there are no PowerPoints at key meetings. Rather, a well-written and reasoned Word document is distributed and read…

Consumer anxiety has been building over the last two years, and it changes the face of optimal marketing and communications…

One morning, I noticed something curious in my city. Within just a few hours, I saw three different versions of…

This post was created in partnership with MonksKey takeaways The ability to move fast requires alignment from more departments than…

The founder of Friend is betting on making enemies. Avi Schiffmann, CEO of the AI companion startup, poured more than $1…