Browsing: Branding

A recent study by McKinsey & Company documents the continuing decline in the influence of the marketing function and the growing…

Customer loyalty is tough to earn and even harder to keep.You want your customers to feel heard and valued, but…

I was exhausted. My B2B fulfillment business had grown rapidly and was doing $1.2 million annually, but finding new clients…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

With the advent of online shopping, the idea of a physical place – you know, the bricks-and-mortar establishment – took…

Opinions expressed by Entrepreneur contributors are their own. If your email marketing doesn’t factor in Gen Z, it may not…

When O2 launched in 2014, it called itself an “oxygenated recovery drink.” What’s that? It means it’s infused with oxygen…

When Raising Cane’s opened a new restaurant in Miami, it hired local influencers to hype it up. That included two…

When rapid and disruptive change occurs, marketers are handed an extraordinary moment to align themselves with percolating consumer needs when…

Iconic American brands are under pressure. Some of our most beloved and well-known brands are facing uncertainty. There has been…