Browsing: Branding

At Amazon, there are no PowerPoints at key meetings. Rather, a well-written and reasoned Word document is distributed and read…

Consumer anxiety has been building over the last two years, and it changes the face of optimal marketing and communications…

One morning, I noticed something curious in my city. Within just a few hours, I saw three different versions of…

This post was created in partnership with MonksKey takeaways The ability to move fast requires alignment from more departments than…

The founder of Friend is betting on making enemies. Avi Schiffmann, CEO of the AI companion startup, poured more than $1…

Cracker Barrel has relented and returned to its original brand proposition. At the same time, we learn that Jaguar, the…

Why do some brands spark passionate debates while others are quickly forgotten? The answer lies not in what they embrace,…

Luxury has always been built on discipline. Scarcity, heritage, and control transform objects and experiences into symbols of status. Social…

Ok. I’m going to hold my hands up and admit something. Until about a week ago, I had no idea…

Exclusivity has always been the currency of luxury. Scarcity, discretion, and control are what transform an object into a symbol…